Push notifications significantly boost retention by establishing a direct communication channel with users, effectively pulling them back into the application. They serve as timely and context-aware reminders, prompting users to complete actions, explore new content, or utilize features they might otherwise forget. By delivering personalized messages and relevant updates, notifications can highlight the app's ongoing value, making users feel understood and engaged. This consistent, yet non-intrusive, interaction helps in forming strong user habits and integrating the app into their daily routine. Ultimately, they prevent user dormancy and foster a stronger, more lasting connection, thereby increasing overall user lifetime value. More details: https://novadaily.pl/