Google Analytics integrates with websites primarily through a small piece of JavaScript tracking code. This code snippet, often referred to as the Global Site Tag (gtag.js), needs to be embedded into the <head> section of every page on the website. Once placed, it asynchronously loads and executes, collecting various data points such as page views, user sessions, bounce rate, and referral sources. This data is then securely transmitted to Google's servers for processing and aggregation. Analytics uses first-party cookies to distinguish unique users and sessions, providing insights into user behavior over time. The platform then presents this collected information in comprehensive dashboards and reports, enabling website owners to analyze performance and make data-driven decisions. More details: https://info-pro.top