Marketing should ideally commence much earlier than the product's launch, ideally starting during the initial discovery and planning phases of a development project. This early involvement ensures that market needs and target audience insights directly inform product features and strategic direction, preventing the creation of a product that lacks demand. During the development phase, marketing's role shifts to defining the product's unique value proposition, crafting compelling messaging, and engaging with potential users through surveys or early access programs. This proactive approach allows for the development of a strong pre-launch strategy, including content creation, community building, and channel setup, generating significant anticipation. Ultimately, starting marketing early fosters a market-centric product development cycle, leading to better product-market fit and a more successful launch. More details: https://kevinlcope.com